Cameras all have a pretty solid set of features and design elements that appeal to a wide range of users. But, for the most part, pretty much all of them lack a set of features that would make them all a lot more powerful and enjoyable to use.
Cosina has announced the Ultron 27mm f/2 lens, a thin, light, and fast prime that is made exclusively for Fujifilm X-mount.
The 11-20mm f/2.8 Di III-A RXD lens for Fujifilm APS-C cameras that Tamron announced that it was developing last February is finally coming to market at the end of May for $829.
Fujifilm recently announced a new version of its Instax Share app for Android smartphones that removes essential features, including the ability for users to shoot with camera, utilize real-time templates, save photos, and access "my templates."
TTartisan has announced that its autofocus-equipped 27mm f/2.8 prime lens for APS-C cameras is now available for Nikon Z and Sony E-mount.
In January, Fujifilm announced that it would hold its X Summit in April. That was delayed and the company has said that it instead intends to hold the event on May 24 in Bangkok, Thailand.
Fujifilm Japan has published a video tour of one of its camera and lens factories. In total, the company has six production facilities, including four in Japan.
Fujifilm is poised to release a new 400 Color Negative film soon to, presumably, replace the Superia X-TRA 400 film that now shows as discontinued or out of stock at U.S. retailers.
TTArtisan has announced that it is bringing its 27mm f/2.8 autofocus lens currently available for Fujifilm X-mount to both Sony E and Nikon Z-mount cameras.
ChatGPT has already proven to be a powerful tool for writing and answering questions, but it also has the knowledge to help photographers create their own custom photo styles for Fujifilm and Sony cameras.
Fujifilm appears to have discontinued the X-E4, the mirrorless 26.1-megapixel compact camera it brought to market in March 2021.
Fujifilm has announced that it will no longer accept new domestic orders for a range of color negative 35mm film as well as reversal film in both 35mm and 120 formats due to a shortage of raw materials.
Meike has that its autofocus-equipped 85mm f/1.8 lens that it launched last year for Sony E-mount is now available for Fujifilm X and Nikon Z-mount.
Panasonic has touted additional benefits of the organic CMOS sensor that it has been working on for nearly a decade, and while the developments still sound enticing, the company seems no closer to release.
Every camera brand makes excellent cameras. However, as the popular photography YouTube channel Mango Street shows with its humorous "camera brand support group" video, that doesn't mean photographers can't laugh at themselves and some of the stereotypes surrounding their preferred manufacturer.
Irix is adding Fujifilm X-mount support to its line of seven cinema lenses. Now expanded to eight supports lens mounts, Fujifilm X joins Canon EF, Canon RF, L-mount, MFT, Nikon Z, PL-mount, and Sony E.
DxO's 3.0 update to PureRAW adds the company's latest artificial intelligence (AI) technology "DeepPRIME XD" which improves noise reduction, RAW enhancements, and gives better control over which corrections are applied through the DxO Optics Modules without reducing the "one-click" functionality.
Skylum ClearCut Pro is a camera-to-cloud app that automatically removes backgrounds from photos between when they are captured and when they are delivered through the cloud to an editor through Frame.io.
Fujifilm has announced the Instax Mini 12 instant camera. The new analog camera is the successor to 2020's Instax Mini 11 and includes an updated design, automatic flash control, parallax correction, and a multi-function twist lens.
Fujifilm is expanding its coming support for Frame.io's Camera to Cloud (C2C) integration to include the X-H2 camera.
Tamron is developing the 11-20mm f/2.8 Di III-A RXD (Model B060) for Fujifilm X-mount, which it describes as a lightweight and wide-angle zoom lens.
Inspired by the quietness displayed in Japanese ikebana arrangements, photographer Robert Peek's images display a calm, mystic, and lively radiance that captivates viewers' attention and curiosities.
Viltrox is aiming at high-end, professional photographers with its new "Air Cutter" AF 75mm f/1.2 lens, a large aperture portrait prime designed for Fujifilm X-Mount.
A recent factory tour reveals some of the steps that Fujifilm takes to hand-assemble its huge XF 150-600mm f/5.6-8 R LM OIS WR lens.
Fujifilm is addressing the autofocus performance of the X-H2S and has released an update for the camera to improve its subject detection and tracking algorithms.
In my brief first look at the X-T5 launch event, I talked about the new smaller size of the Fujifilm X-T5 and its image quality. Fujifilm fans have a lot to love in the X-T5, and it's a big enough upgrade for customers of the X-T4 to consider moving up to the X-T5.
A photographer captured the portraits of South Korea's legendary "Grandma Divers," elderly women who freedive deep into the ocean for seafood.
The battery is the least thought-about accessory a photographer or videographer depends upon to get a job done. These small hunks of chemicals allow electricity to flow through our gear, allowing our creativity to flow.
Venus Optics has announced the Laowa 19mm f/2.8 Zero-D GFX, a manual-focus prime lens for Fujifilm's medium format camera system that promises a 110-degree field of view with close to no distortion.
Film photography may be enjoying a resurgence in popularity, but worldwide supply chain issues are now holding back the industry's return. Fujifilm is warning that its 35mm films are expected to be in short supply "for the time being."