A former Sony camera developer says that part of the company's strategy in the early days of mirrorless was to lull brands like Canon and Nikon into a false sense of security that the new technology wouldn't be as good as DSLRs -- until it was too late.
Sony's Creator's App is now live. Designed to connect a smartphone to Sony's Alpha cameras to allow a host of features, it replaces the poorly reviewed Imaging Edge, which will be removed from both Google Play and the Apple App Store.
Sony’s new Sony 50mm f/1.4 GM is a compact, fast, and high-resolution lens in Sony’s upper-echelon G Master lineup, and it joins Sony’s already flush 50mm focal length lineup.
Sony has announced the new Sony FE 50mm f/1.4 GM lens, a standard prime lens that Sony says is perfect for portraits, travel, street, and video.
A long list of Sony's consumer products is getting a 14% price hike starting on February 1, the company announced today. That includes the Alpha series of cameras and interchangeable lenses.
Sony has announced the new Sony FE 20-70mm f/4 G lens, a compact, lightweight lens with a wider field of view than the traditional 24-70mm focal length.
Sony's Alpha 7R V has the company's most advanced autofocus system that is remarkably powerful, but while the company has displayed its engineering prowess with Real-Time Recognition, it has also revealed its most significant weakness: interface design.
Sony has announced an "over-the-air" (OTA) update to the livestreaming capabilities of the Xperia Pro-I smartphone that specifically adds more shooting options in Videography Pro.
Sony’s Alpha camera system has evolved significantly in the three years since Sony released its predecessor, the Alpha 7R IV. The new Alpha 7R V not only has caught up with the other cameras in the system, but it has also surpassed them.
Sony has announced the Alpha 7R V full-frame camera which features a brand-new AI focusing system. Called Real Time Recognition, this “deep learning” trained system can detect not only humans but also birds, animals, planes, trains, cars, and insects.
The Sony Alpha 7R IV and the Canon EOS R6 have the most unreliable camera reviews according to a study carried out by Electronics Hub.
Sony has announced a new software update that enables enhanced external monitor capabilities for the Xperia Pro and Pro-I smartphones including live streaming, waveform, and false color capabilities.
Swedish tech company ieye has partnered with Sony in a new kiosk that uses an Alpha camera to scan a shopper's face to provide a bespoke selection of frames tailored specifically to an individual.
While there are many advantages to buying a brand new camera -- including a manufacturer warranty and, well, the fact that it’s never been used by anyone else -- there are likewise a plethora of reasons to buy cameras on the used market.
The designated "I" in the title says it all. It stands for imaging, making it clear what Sony prioritized when it developed the Xperia Pro-I. This is more like a point-and-shoot Alpha camera first and smartphone second, yet putting the two together does lead to inherent advantages over competitors.
Almost a year after it was first teased, Sony is finally making the AirPeak S1 drone available to purchase. The drone was officially announced in June and ships with the main aircraft, four propellers, a remote, two batteries, and a charger.
Sony's ZV-E10 is one of the newest offerings from the company and was positioned as a vlogging camera perhaps more than it is a photography-focused one. So does it do a good job as one, and should you buy it?
A teardown by astrophotography site LandingField found that the 12-megapixel Alpha 7S III is using four photosites to create a single pixel, meaning its actual resolution is 48-megapixels. Some have taken this to mean that it uses the same sensor as the Alpha 1.
Sony has launched the Xperia Pro-I, the world's first smartphone to feature a one-inch sensor equipped with phase-detection autofocus. It is positioned not just as a phone, but as a member of the Alpha series family of cameras.
Sony has launched two new shoe-mount, speedlight-style strobes for the Alpha system: the HVL-F60RM2 and HVL-F46RM. Both are capable of continuous 10 frames per second flashes or have sub-two second recycle times at full power.
Three and a half years ago, Sony made a statement with the Alpha 7 III. The company wanted to plant the idea that its “base model” did not mean basic. At the time, that camera was specced beyond its price, and it hit everyone by surprise. Now, with the Alpha 7 IV, our expectations are much higher. Did Sony do it again?
Sony has unveiled the Alpha 7 IV, the successor to the extremely popular Alpha 7 III that features a 33-megapixel sensor, up to 10 frames per second shooting, and a host of video features that Sony says makes it a true hybrid full-frame system.
Photographers and filmmakers constantly argue over what camera takes better images and video, but when asked to pick whether footage was shot by a Canon or Sony camera, these YouTubers struggle to tell them apart.
According to the product listings from multiple retailers, the Sony Alpha 7R II has finally been discontinued after six years of production even though it had been technically replaced by both the Alpha 7R III and Alpha 7R IV in recent years.
There is a purveying thought that larger resolution sensors, with therefore smaller pixels, are worse than lower resolution sensors, with therefore larger pixels, in low light. This is a myth.
The Digital Picture has published an in-depth in-body image stabilization (IBIS) test that compared the performance of the Canon EOS R5 and the Sony Alpha 1. In many cases, Canon's EOS R5 showed a 1/3 to 2/3 stop advantage over Sony's flagship.
Sony has not made any indication that the Alpha 7 IV camera is coming, but a new listing for the Sea & Sea MDXL-a7IV Underwater Housing has renewed speculation that the much-anticipated camera may be arriving sooner rather than later.
Filmmaker and photographer Renan Ozturk recently returned from an expedition to Guyana to "battle test" the Sony Alpha 1 in some extreme conditions in the South American jungle.
Photographer Mylo Fowler was raised in a small home on the Navajo Reservation of Northern Arizona. In the latest film from director Chris Burkard, Fowler describes his upbringing as "growing up in a 600 square foot home with a 30 square mile backyard."
Sony appears to have discontinued the a6500 camera as it has been removed from the company's official website while distributors have also marked the camera as "no longer available."