A must read- “The New Influencers – A Marketer’s Guide to the New Social Media” written by Paul Gillin

I just finished an incredible book “The New Influencers – A Marketer’s Guide to the New Social Media” written by Paul Gillin. Why do I think this book is incredible?

As a small business owner I am overwhelmed with the marketing opportunities presented to me on a daily basis. From Print ads to Online Media I have thousands of options with a small amount of experience in any of them. Paul Gillin lays out social media marketing in an easy to understand format. This is not a “How to” or “For Dummies” book, but a journey through a media with history and commonsense principles that makes your mind explore. Countless times throughout this book I had to stop and “Google” what he was talking about. Not that he confused me by his content, but I became inquisitive on what I could be doing in my market.

With the advancement of the Facebook and Myspace generation, my challenge to reach them was in my mind un-acheivable. After reading Paul’s book I now feel that I am just a few clicks away from them.

Who should read this book?

Small Business owners who are looking to leap ahead of the competition, or any marketing consultant is frustrated with the failure of conventional media.

Final thoughts- I am looking forward to advancement of my business through the understanding – “not just participating” in Social Media Marketing. If you are interested in my journey please follow it at: http://www.modernphotographics.com. Don’t forget to listen to our new podcast, and I hope enjoy reading our Blog.

Thanks Paul for uncovering a very overwhelming yet unexplored market.

He’s giving away Free Copies of his new book… Check out his post from his Website- http://www.gillin.com

I’m Going Viral: 250 Free Galleys of My Next Book Available

In the pirit of viral marketing, and with my publisher’s enthusiastic consent, I’m giving away 250 copies of my new book, Secrets Of Social Media Marketing, to anyone who fills out this form on my website. I’m betting that if people start talking about the book before it reaches the shelves, it will be good for sales.

I’d like to take credit for the idea, but it was actually proposed me by my friend and colleague David Meerman Scott, who co-authored Tuned In, a business book that has been number one on Amazon several times in the last few weeks. Scott’s New Rules of Marketing and PR was the number one marketing book of 2007 on Amazon, so if it’s good enough for him..

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